brand development
creative direction
art direction
brand management
Questrade is a financial services company that helps Canadians become wealthier by offering a simpler and lower-cost alternative to the major banks to build an investment portfolio. I had the opportunity to elevate the Questrade brand and visual identities as I built and led a multi-disciplinary team of talented designers specializing in brand, digital design, UX/UI, and motion graphics. Together, we delivered numerous digital and out-of-home (OOH) campaigns, customer communications, brand guides, presentation templates, and brand collateral which helped Questrade increase their brand awareness and customer engagement. My leadership extended to establishing shared brand assets and a comprehensive brand book, as well as streamlining intake processes and workflows for optimal efficiency. I collaborated daily with various departments, providing design expertise and support across all lines of business. Additionally, I co-led the development of our employer brand and directly managed relationships with vendors for collateral, swag, and production.
complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure
