creative direction
rebrand
environmental branding
customer experience
CrossFit Quicksand was the leading CrossFit facility in Amman, Jordan and they were looking to grow their customer base as well as expand their operations. They approached me to audit their brand and help them scale up. I led the rebrand project reflecting the essence and values of the business. Beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure. I was proud to see my work result in the business gaining much more awareness and recognition, retaining their existing clientele and acquiring new members which resulted in multiple relocations to expand the business's capacity.
complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure
